I see parallels between the gaps and general habit-building advice (make it easy, attractive, desirable, easy). Where the parallels break for me is in Habit Gap. Product teams are already something to keep stakeholders updated. Now they've the choice of doing something better. The choice is between good versus better. For weight loss, for example, you're eating junk. You've to stop that and start eating healthy. Bad versus good. So my hunch is that good to better is a harder leap than bad to good.
I see parallels between the gaps and general habit-building advice (make it easy, attractive, desirable, easy). Where the parallels break for me is in Habit Gap. Product teams are already something to keep stakeholders updated. Now they've the choice of doing something better. The choice is between good versus better. For weight loss, for example, you're eating junk. You've to stop that and start eating healthy. Bad versus good. So my hunch is that good to better is a harder leap than bad to good.