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Your issues get meatier every week. I've to set aside a time for this. Maybe that's something showrunners figured out years back when they created the breakfast program category or inserted coffee in the title.

The merchant sensibility post was a gem. That "you need data and first-hand experience" is obvious but often gets lost as we optimize for one over the other at different levels of scale. Sometimes, what counts cannot be counted, and what can be counted doesn't count.

I have thought of what makes founders and leaders better storytellers. My best guess is clarity. Word by word, they're not necessarily better storytellers. But they can distil something vast like a business into a label or a phrase that captures the essence of it. Most recent case in point is the use of 'lemonade-stander'. It evokes emotion, is a very visual label, and sticks.

What I've learned from Rory is to look for things where perceived value > objective value. For example, a bridge only has objective value. No cares about how it looks or how it makes you feel. But anything that involves human interaction like a library or a train or phone is or should be measured y its perceived value.

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