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Loved the piece on Tim Urban! I've been hearing about him from a number of sources so just check out his work.

On problem framing, a method I learned from Farnam Street and have found useful is to never accept a problem statement as handed to you. And then to ask two simple questions: 1) What would have to be true for the problem to not exist in the first place? Will fixing this problem stand the test of time?

The answers lead us to the root problem, instead of any consequence of the root problem. I have also written on the topic:

https://medium.com/cactus-techblog/can-rockets-be-recycled-the-value-of-a-defining-a-problem-well-in-business-and-technology-7bad27130654

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