2 Comments

Jobs's thoughts on storytelling are so insightful. Scott Adams, another great storyteller, speaks highly of Jobs as well. There's this framework for a powerful story as having 3 componenets--pathos (emotion), logos (logic), and ethos (credibility). Jobs speaks about the first two in the excerpted bit, and he obviously has credibility so his stories travel well. My sense is that the average storyteller undervalues the need to establish trust emerging from credibility. To that end, the messenger matters as does his message.

Also loved Ben Horowitz's piece on bad process. Eye-opening given the conversation we've been having. Thanks for the curation, as always! You should write about your curation process :P

Expand full comment