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#13 Know, decide and measure
One with HEART, 2-way-door decisions & more
Enthusiastic “not knowing”.
Willingness to be wrong.
Drive to make sense of things.
Delight in surprises.
Dissatisfaction with the status quo.
I know you’re a curious one and I’ve got just the right spread curated to satiate your hunger. Let’s not wait anymore and get to it right away.
Google’s HEART framework helps its product team understand, define & measure the user experience in depth. Today, many product teams across the world use some or all these metrics. If you’re not yet clear or confident about your UX measurement, this post by Kerry Rodden can be a good primer to get started on this framework. If you like reading academic papers, her original paper is available here (4 pages only).
Image source: Clevertap blog
Iconic products & brands create a world around them. Fans live them like a religion, creating rituals and hierarchies that even real religions would envy. Today, Legos are not just toys for encouraging creative play for kids. It has its own community, hobby clubs and supporting businesses. Millions of zealot fans are playing their part to make it a legacy that will be passed on for generations. You’re going to love this one if you like building your adventure with Lego toys.
Jeff Bezos talked about two types of decisions in his 1997 Amazon shareholders letter.
Some decisions are consequential and irreversible or nearly irreversible -- one-way doors -- and these decisions must be made methodically, carefully, slowly, with great deliberation and consultation. If you walk through and don't like what you see on the other side, you can't get back to where you were before.
But most decisions aren't like that -- they are changeable, reversible -- they're two-way doors. If you've made a suboptimal Type 2 decision, you don't have to live with the consequences for that long. You can reopen the door and go back through.
2-Way-Door Rule helps make better and faster decisions. But it’s not very easy to embrace it. This article talks about why and how to overcome this challenge. You are going to love this one.
Janis Ozolins shared 4 loops that cause creative struggle. They are universal and apply to any creator. It’s so remarkable when one can express deep ideas in such simple terms.
Some random goodness from the internet:
Twitter: Why do some banks take ages to unsubscribe you from their email lists? This thread has all the answers.
Instagram: Alexander Ladanivskyy‘s Instagram feed will wake the wanderlust in you. Those drone shots are my favourite.
Twitter: @WrathGnon shares interesting posts on traditionalism, sustainability, localism and urbanism. Check it out and you will know what I’m talking about.
Reddit: The most unforgettable Reddit posts that everyone needs to read. This can be a rabbit hole so open it at your own risk.
That's all, folks!
Last week’s post had a 60% open rate. 61 subscribers will get ‘Stay Curious’ in their email this week. I write this newsletter to share what I learnt from others. If you learnt something from this today, can you forward it to a couple of your friends to continue this chain?
ps: Today's post is grade 5 as per https://hemingwayapp.com/.